01
Voice & tone
How we sound
These attributes describe the personality behind every word we write. Use them as a filter, not a formula.
02
Bold
03
Compliant
04
Confident
05
Direct
06
Disruptive
07
Efficient
08
Empowering
09
Grounded
10
Human
11
Humble
12
Plainspoken
13
Practical
14
Precise
15
Real-time
16
Reliable
17
Simple
18