Give the logo generous clear space on every side.

Use the full-color logo on light, uncluttered backgrounds.

Use the white or reverse logo on dark backgrounds or photography

Scale the logo proportionally and keep it legible at small sizes.

Don't squash or stretch the logo.

Don't recolor the logo outside of the approved usage.

Don't add shadows, outlines, or other effects.

Don't rotate the logo.

Don't place the logo on busy backgrounds where there is low contrast or visibility.